Free Meta (Facebook) CPM & Budget Calculator

Instantly work out what every €/$ buys you on Facebook & Instagram—get CPM, impressions, reach and cost forecasts in one click, no sign-up needed.

Campaign Details

Currency
USD ($)
EUR (€)
GBP (£)
AUD (A$)
CAD (C$)

Ad Budget
$

Advertising Objective
Brand Awareness
Traffic
Engagement
Lead Generation
App Installs
Conversions/Sales

Target Countries
Select by tier or individual countries
Tier 1
Tier 2
Tier 3
Custom

United States
Canada
United Kingdom
Australia
Germany
France
Italy
Spain
Japan
South Korea
Brazil
Mexico
India
Indonesia
Philippines

Selected: Tier 1 Countries (US, CA, UK, AU, DE)

Calculate Forecast

CPM & Impression Forecast

Average CPM

$7.85

Range: $6.91 - $8.79

Estimated Impressions

127,389

Range: 113,740 - 144,760

CPM Projection (Next 6 Months)

Forecast Notes:

• Projections based on historical Meta ad performance data
• CPM typically increases 2-5% quarterly for established markets
• Seasonal factors included (Q4 typically sees 15-30% higher CPMs)
• Forecast assumes current targeting parameters and creative quality

FAQ

How is CPM calculated?
What’s a “good” CPM on Facebook/Meta ads?
Why do CPMs vary so much between countries?
Why do conversion campaigns cost more than awareness campaigns?
How can I lower my Meta ads CPM?